BRAND MANAGER

• Delivered 11% annual revenue growth for three consecutive years by executing $10M omnichannel marketing strategy across SEO, paid media, influencer partnerships, and retail activations.

• Captured 5% market share from De'Longhi through Nielsen/IRI competitive analysis, managing pricing, feature development, and strategic launch activations to outmaneuver key competitors.

• Reversed luxury segment market share decline by conducting a comprehensive consumer insights analysis to identify unaddressed product needs, successfully negotiating 3 feature introductions with C-suite management through cross-functional stakeholder alignment.

• Generated $400K incremental sales and 60% category growth through Nielsen-based consumer insights study, identifying messaging gaps, testing revised communications in email campaign, and scaling it to brand’s digital and POS campaigns.

• Boosted market share by 12% across online channels via integrated shopper marketing programs across retail trade channels. 

• Spearheaded innovative influencer campaign reaching 24M impressions and achieving 15% market share growth in the mid-tier segment by briefing agencies with a unified creative vision and managing multi-market video production.

• Generated $100K annual savings by implementing LEAN process optimization to address regulatory compliance during product launch, improving success rate from 40% to 90% through cross-functional team restructuring and standardized protocols.

• Launched B2B subscription model delivering 20% channel growth in untapped office market segments.

• Improved margin realization from 42% to 47% by developing tactical promo planning and implementation strategies, negotiating portfolio distribution and pricing across major retail partners to maximize category profitability. 

• Owned full P&L accountability, including $1M A&P budget management, quarterly financial forecasting, performance tracking, and regular C-suite reporting on strategic business initiatives and category performance.

• Delivered 10% business growth by building cross-functional stakeholder alignment and executing an integrated marketing strategy for a beauty CPG startup, managing campaign development and performance optimization across digital channels.

• Increased brand awareness by 200% and conversion by 10% via omnichannel digital, social, and influencer campaigns.

• Boosted e-commerce CTR by 30% through shopper journey analysis and shopper-optimized UX redesign of the DTC platform.

• Optimized marketing mix, achieving 28% ROI improvement by reallocating budget to high-performing channels.

• Scaled business achieving 30% revenue growth within the first quarter by developing a comprehensive brand strategy and GTM roadmap, exercising full P&L ownership and strategic business leadership in the competitive consumer services market.

• Increased average project value by 43% through strategic trade partnership development and new acquisition channels.

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• Improved lead conversion by 20% via CRM implementation and data-driven customer journey optimization.

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• Led brand development with agencies, achieving a 28% engagement increase and a 50% bounce rate reduction.