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BREAKING THROUGH MEDIA CLUTTER

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Breaking through saturated Q4 media competition on the market, achieving viral success with an influencer marketing strategy. Drove the market penetration with the newly released product line and bit off 15% in the mid-price segment by the end of the quarter. Supervised content briefing with the agencies and on-site content creation for TV, YouTube, Instagram and TikTok.

90%

Shipment Success Rate

$100k

Saved Annually

40+

SKUs Launched

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90%

SUCCESSFUL LAUNCHES FROM 40% PRIOR

 

$100k

SAVED ANNUALLY ON LAUNCH REFURBISHMENTS

50+

 

SKUs LAUNCHED WITH THIS PROCCESS

 

IMPROVED

RETAIL PARTNER AND CUSTOMER PERCEPTION

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